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Foodfight! DVD cover.jpg
Genre: Adventure comedy
Running Time: 87 minutes
Country: United States
Release Date: June 15, 2012 (United Kingdom)
May 7, 2013 (United States)
Directed by: Lawrence Kasanoff
Written by: Lawrence Kasanoff
Joshua Wexler
Distributed by: Viva Pictures
Starring: Charlie Sheen
Wayne Brady
Hillary Duff
Eva Longoria
Larry Miller
Christopher Lloyd

Foodfight! is a 2012 computer-animated adventure comedy film directed by Lawrence Kasanoff and produced by Threshold Entertainment. The film takes place in a supermarket which, after closing time, transforms into a city where all the citizens are personified well-known marketing icons.

The movie originally had a Christmas 2003 theatrical release; however, it was delayed, as the project had to start over with only what little remained, since hard drives containing unfinished assets from the film were stolen (in what was quoted as an act of "industrial espionage") and that no backups were available. The movie was released ten years later after being auctioned off and "finished" as quickly and cheaply as possible. The film's state would lead it to become known as one of the worst animated movies of all time, and a serious contender for the title of outright worst.


Foodfight! takes place in the "Marketropolis" supermarket after closing time. The supermarket transforms into a city, in which all the citizens are personified well-known marketing icons, also known as "Ikes". The story opens with the protagonist Dex Dogtective saving kittens before he tells his friend, Daredevil Dan, that he is about to ask his girlfriend Sunshine Goodness to marry him. However, Dan attempts to draw a picture of Dex proposing using the smoke exhaust from his plane but crashes and Sunshine goes to assist Dan before Dex can propose. Dan returns but has no idea of what happened to Sunshine.

Six months later, a strange, flailing man called Mr Clipboard, a representative for a mysterious company known as Brand X, arrives at Marketropolis to persuade the owner to stock products made by Brand X. While there, he crushes some potato chips, which becomes a large topic of discussion with the Ikes. At the Copabanana, Dex's club, Dex talks to the Ike whose chips were stomped, before meeting the Brand X detergent Ike, Lady X. A fight breaks out, forcing Dex to order everybody out of his club. Lady X leaves with Daredevil Dan.

Later, back in Dex's home, Lady X drops in on Dex where she attempts to seduce him while using him as an alibi for when they find a group of Ikes dead in the street, which causes their respective products to expire. Dex is asked to investigate but doesn't want to get involved until he finds out Dan is missing. New Brand X products and Ikes quickly replace the destroyed products, which causes Dex to suspect Lady X, who tries to bring him over to her side. He refuses and gets locked into a dryer with Dan to be melted, but they escape. Dan and Dex find out that the secret ingredient in Brand X is addictive and toxic and decide to send for a recall with the owner's computer.

They get to the computer find out that Sunshine and the Ugly Prune brand were recalled and the computer gets shut off by a Brand X Ike before they can be sure their recall went through. They decide to fight, and Dex has a plan where everyone puts lightning rods on their buildings while one Ike goes to cut the power while the Brand X Ikes are distracted in a massive food fight. The cut power somehow causes a lighting storm that destroys the Brand X buildings because they don't have lightning rods.

Dex goes inside a Brand X tower to find that they have Sunshine and are holding her hostage. They escape the building with the help of Dan to see that Mr. Clipboard has entered their world, but it's soon revealed that he was just a robot with Lady X inside (as it was hinted by his stiff and bizarre movements). Lady X reveals that she is actually Priscilla Prusly, the Ugly Prune Ike. She had grown jealous of Sunshine and had them both recalled. She got a makeover and was able to create Brand X using Sunshine's essence. Priscilla then tries to kill Dex, but Sunshine fights her and reverts her back to her true form - a hideous hunchbacked woman, much to everyone's shock and disgust. Priscilla is then taken to the expiration station to be disposed of. The citizens of Marketropolis find a cure for the poison, and Dex and Sunshine get married.


Lawrence Kasanoff and Joshua Wexler, an employee of Threshold Entertainment, Kasanoff's production company, created the concept in 1999. A $25 million joint investment into the project was made by Threshold and the Korean investment company Natural Image. The producers of the film expected that foreign pre-sales and loans against the sales would provide the remaining portion of the budget. The estimated remainder was $50 million.

The film was created and produced by the digital effects shop at Threshold, located in Santa Monica, California in the Los Angeles metropolitan area. In late 2002/early 2003, Kasanoff claimed that hard drives containing unfinished assets from the film had been stolen in what he called an act of "industrial espionage". None of this footage or data has ever been found, with the only evidence of the original film even existing being an early trailer (though since this trailer contains shots from the finished film, this could just be all the footage that was not stolen) and some snippets of the same trailer in other videos such as a promotional video for Threshold.

The film was supposed to be animated with exaggerated use of "squash and stretch" to resemble the Looney Tunes shorts, but after production resumed in 2004, Kasanoff changed it to a style more centred in motion capture, with the result being that "he and animators were speaking two different languages".

Lionsgate established a distribution deal and the financing company StoryArk represented investors who gave $20 million in funding to Threshold in 2005 due to the Lionsgate deal, the celebrity voice actors (none of whom could get out of their contracts), and the product tie-ins (many of which, as it turned out, could). A release date in 2005 was later announced but missed. Another distribution deal was struck in 2007, but again, nothing came of it. Lionsgate had a negative reaction to the delays. The investors had grown impatient due to the film production company defaulting on its secured promissory note and the release dates that were not met. Finally, in 2011, the film was auctioned for $2.5 million. StoryArk investors had ultimately invoked a clause in their contract that allowed the Fireman's Fund Insurance Company, which had insured Foodfight!, to complete and release the film as inexpensively and quickly as possible. It was very quietly shoved onto DVD and finally released in 2012, though it apparently somehow managed a limited cinema release in the UK. Overall, the movie had a budget of $65 million ($5 million more than the first ShrekGMW movie).

Why It Sucks

  1. It is a $65 million film that looks worse than the CGI animation from the 80s, with scarily ugly visuals, creepy character designs, and abominable animation that looks like it was animated with ear wax and toe skin. It looks like the character designs were made from the writers' worst nightmares.
    • On that point, the animation was a huge downgrade from the original files, which got stolen and had to be remade from scratch.
  2. The animation's lip-syncing is completely off-track.
  3. Revolting character models (like the shopper lady). The old versions of said models are much better.
    • In particular, Lady X is way too sexual and inappropriate for a film meant for kids and behaves like a Jessica Rabbit knock-off.
  4. Sunshine Goodness is supposed to be the Sun-Maid Girl, but they made her look like a cat-person. She also has such bad eye contact with other characters that it may take some time for a viewer to realize she isn't supposed to be blind.
  5. Most of the intended brand advertisers pulled out when it became clear the movie would be a disaster and are replaced with ersatz versions of brand icons, usually the vilest character designs the creators could come up with. This appears to be a rather strange attempt at revenge.
  6. Most of the intended brand characters are not used or widely known outside the United States, which would have limited the film's international appeal in a scenario where it wasn't awful.
  7. The characters are either annoying, cringe-inducing, or both.
  8. Poor attempts at humour: Dex's constant food puns are an example. The line he says that's most infamous for not making any sense is "Let's strawberry jam out of here!"
  9. Some jokes are so poorly formulated as it takes serious thought to even understand that they are jokes. For example, at the beginning of the film, Dex is dealing with a rat who is constantly called "Fat Cat" except for one instance where he is called "Fat Cat Burglar" and this only makes sense if the viewer connects it to the fact that he has stolen a basket of kittens.
  10. The motion-capture arm acting and facial expressions are absolutely terrible, with rumors that it was made using Xbox Kinect (the truth was not much better, as the technology used required the actor to stare directly at the capture equipment and not move their head). Two notable examples would be when Doctor Si Nustrix is talking to Dex, you can see in the background that Dan looks like he's spazzing out. Another one would be when the Brand X army are marching, they constantly throw their hands around.
  11. The poster is an inexplicable lie since it pushes the main characters to the lower-left corner and showcases the side characters. The poster also rips off the box art of Over the HedgeGMW. In addition, one of the listed mascots, Chiquita Banana, doesn't even appear in the film, as she is replaced by an expy.
  12. There is absolutely no way children would understand a reference to the movie Casablanca and the scene plays out more like the creators simply couldn't be bothered to come up with a scene of their own.
  13. A film that was supposed to be about product placement becomes more than a little pointless when half of the products aren't even real.
  14. Awful splatter special effects, which look more like they were taken from a royalty-free effects site. Also, said splatters always appear regardless of the type of food used, which makes absolutely no sense.
  15. Several characters are racial stereotypes, such as Dr. Nustrix, who has stereotypical Jewish mannerisms, a stereotypical Jewish accent, and a gigantic nose. Another example is Danger Dan, who is an African-American stereotype.
  16. The film's climactic battle scene goes on for thirty minutes, consisting mostly of the mascots throwing food at the Brand X army, complete with recycling shots repeatedly.
  17. Inconsistent and nonsensical writing, with terrible dialogue.
  18. The basic premise isn't anything a child will have actually imagined.
  19. In keeping with the above, the rules of the universe are extremely unclear, particularly with regards to where Ikes actually come from, what the relationship between Ike and product is, and what they're all doing in this one specific supermarket. Obvious questions like what goes on in other supermarkets are never answered. Neither is it established how Lady X could have constructed a semi-functional robot man and created an entire range of Brand X products presumably manufactured by humans, aside from some vague mumbling about Sunshine Goodness' "essence."
  20. "Brand X" usually refers to a store brand product. Selling someone else's label kind of isn't the same thing. The interaction between Mr. Clipboard and the store owner is actually like how sellers of big-name branded products treat store brands (demanding certain numbers of facings of their products, even if it removes sections of the store's range entirely), not the other way around.
  21. There are some other bizarre uses of store-related terminology: for example, an Ike dying is said to cause their product to "expire", but that would only work if the death of the Ike causes time to advance to the point of the expiry date, and all products of an entire brand will not have the same expiry date. "Recalling" a product is also used as a way to remove an Ike from the store but recalls usually affect defective or contaminated batches of a product, not the brand associated with it.
  22. The creators of the movie clearly knew nothing about animals. For example, throughout the movie, Dex eats raisins, despite the fact that they are poisonous to dogs. In another scene, Dex offers cheese to some hamsters, even though it is dangerous for hamsters to eat cheese.
  23. Some scenes have explicit sexual references, innuendos and double-entendres that are just way too inappropriate for children.
    • During a scene where Daredevil Dan is flying his plane, he spots his "girlfriend" Sweet Cakes, and calls out to her from the air saying, "Nice package, how about some chocolate frosting?" Later on in the film, he mentions how he'll miss playing "Lick the Frosting" with Sweet Cakes, which implies that the two were having sex during that earlier scene.
    • In the scene where Dex and Lady X are dancing, Lady X says "I wanna scrub your bubbles, Dex!", heavily implying that she wants to fondle Dex's testicles.
    • During the battle scene, there is a point where it looks as if a bunch of aeroplanes launched right out of Lady X's crotch, similar to an erection.
    • There's a scene in the middle of the fight where Daredevil Dan says "Are those melons real?", which is him clearly mistaking them for breasts.
    • Before Lieutenant X dies, his last words are "I think I just wet myself. It feels rather nice...", obviously referencing an ejaculation.
  24. There are also a series of very off-colour racist jokes related to Daredevil Dan being a chocolate mascot voiced by a black man.
  25. Larry Kasanoff had no experience as a director (though he was an experienced producer with True Lies the strongest string to his bow) and knew very little about computer animation, leading to scenes being redone repeatedly.
    • Furthermore, as stated by AniMat during his discussion on the movie's history, Kasanoff's decision to become the director was the triggering of nearly all the film's subsequent production problems. This is because Kasanoff's lack of experience meant that he had no idea what he was doing, resulting in the film containing:
      • A huge amount of inappropriate innuendos.
      • A confusing story.
      • Unbearable characters.
      • The use of motion capture and Looney Tunes' squash and stretch style of animation simultaneously despite the two not blending well together.
      • Kasanoff being on a different book than the remainder of the crew due to the lack of communication.
  26. Many scenes serve no purpose other than padding.
  27. Extremely poor sound mixing and dreadful voice acting, especially from actors such as Charlie Sheen, Hillary Duff, and even Christopher Lloyd. All of the voice cast either phone in their performances, overact ridiculously, or both, clearly knowing that nobody was going to stop them.
  28. The poster shows better animation than the movie, thus deceiving anyone seeing it (the poster).
  29. The cast list is utterly dishonest; it's the original characters who get the most screen time, not the mascots.

Redeeming Qualities

  1. The music and songs are actually quite nice to listen to.
  2. The idea of having a whole roster of recognizable food brand mascots in one film was interesting and had potential.

The Movie


Original Trailer (2002)

External Links



5 months ago
Score 2
This is probably the most disgusting cash grab I've ever seen.


5 months ago
Score 2
Just kidding, I haven't seen this garbage!


5 months ago
Score 1
Even JoJo parodied this movie on one of episodes. Although JoJo being super serious anime, it uses juvenile and toilet humor.


3 months ago
Score 0
Which one is it? Can I get a clip please?


21 hours 29 minutes ago
Score 0
Sorry for misleading you. I was just confused with Food Wars! TV show with Foodfight! movie. Oops!


2 months ago
Score 0
I think the early trailer for the movie still look better and more enjoyable than the actual movie itself.


2 months ago
Score 0
This film is nothing but a complete rip-off of Over the Hedge and Open Season.


2 months ago
Score 0
If that was true, then both films would've come before 2002, when the film's original files were stolen.


2 months ago
Score 0
Well, but I was meaning how the final film turned out, not the original files, you know.


9 days ago
Score 0

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